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focus. simplify. grow.

I help founders reconnect with their vision, clear internal friction, and focus their energy on the work that creates real growth.

Organizations I’ve supported across tech, wellness, education, consumer products, and professional services.

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What I Offer

Strategic Growth Advisory

Long-term, high-value advisory for founders navigating complexity and transition.
 

What I help you do

  • Refocus vision + simplify strategy

  • Align operating model + priorities

  • Build strategic growth plans

  • Strengthen leadership clarity + decision-making

  • Improve GTM focus + pipeline strategy

Narrative + Positioning Systems

Messaging, positioning, and storytelling that reconnects leaders to their true identity.

What I help you do

  • Evolve your story + positioning

  • Clarify messaging 

  • Refine ICP + market focus

  • Support content + thought leadership direction

WORKSHOPS + STRATEGIC FACILITATION

Short-format, high-clarity sessions that move teams forward quickly.

Workshops include

  • GTM + Pipeline Focus

  • Marketing + Content Strategy

  • Leadership Energy + Focus

  • Quarterly or Annual Planning

 

Teams walk away with

  • Clear decisions

  • Shared language

  • Aligned priorities

  • Defined next steps

Kimberly Miller, JD, LMFT, CFP®, CDFA®

 

FOunder, PartWise

Melanie brought the clarity, structure, and strategic focus we needed at exactly the right time. She sharpens the narrative, strengthens the team, and turns vision into real results.

Patricia Choate

Healing Practitioner

Melanie helped me articulate my value, reach my audience, and build real momentum in my new business. Her belief in me, paired with her experience, made the entire process feel grounded and empowering.

April Seifert

Founder, SprocketCX

With Melanie, I gained clarity, focus, and a true partner in building my business. She makes the work feel grounded, doable, and even fun.

About Melanie

I’m a strategist and trusted thought partner who helps founders create clarity in the places where their business feels tangled or heavy. I’ve spent years supporting leaders from the inside—as the person they talked to when they needed perspective, direction, or honest reflection. Now I bring that same depth of support from the outside, where I can see the whole picture and help them move forward with intention.

My experience spans companies from $1M to $40M in a wide mix of industries, which means I’ve lived through every chapter of growth: the early scrappy stages, the fast climbs, the plateaus, the reinventions, and the moments when everything shifts at once. I help founders prioritize what truly matters, direct their energy where it creates the most impact, and build a business that supports the way they want to lead and live.

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Reach out if you'd
like to talk!

© 2025 by Melanie Shirley Advisory
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Saint Paul, Minnesota 55102

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