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focus. simplify. grow.

I help founders see around corners.

Nearly two decades inside growth-stage companies gives me the pattern recognition to ask the right questions. We start with what's keeping you up at night and from there, decide where to focus our time, resources, and people to get the results you're after.

Founders and leadership teams across industries have trusted me with their most important growth challenges.

Logo for Tuckpoint Advisory Group
Logo for K12 Coalition
Logo for PartWise, an online divorce education platform
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Logo for TEMPO, a web design agency
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What I Offer

Ongoing Advisory

Focused, flexible support built around what your business needs most right now. A chief growth officer in your corner without the overhead.
 

What this looks like:

  • Weekly or biweekly working sessions

  • Sounding board for decisions, launches, and what's coming next

  • Help with strategy, messaging, business development, and more

Narrative + Positioning

Every touchpoint a buyer encounters tells a story — your website, your sales conversations, your social media. Together, we will make sure it's the right one.

What I help you do:

  • Clarify your story and positioning

  • Sharpen your messaging and ICP

  • Build a consistent presence across every channel

  • Identify and brief the right vendors for execution

WORKSHOPS + FACILITATION

A focused session built around your most pressing strategic question with real deliverables at the end.
 

What you walk away with:

  • Clear decisions

  • Shared language

  • Aligned priorities

  • Defined next steps


Topics include GTM and pipeline focus, marketing and content strategy, and quarterly or annual planning.

Kimberly Miller, JD, LMFT, CFP®, CDFA®

 

FOunder, PartWise

Melanie brought the clarity, structure, and strategic focus we needed at exactly the right time. She sharpens the narrative, strengthens the team, and turns vision into real results.

Larissa Loden

Founder, Larissa Loden Jewelry

Working with Melanie was like having the champion I didn’t know I needed in my corner. She helped us reduce our reliance on sales, improve the overall health of the business, and lead with brand love first, bringing clarity to our voice, strengthening our vision, and helping me move forward with confidence and momentum.

April Seifert

Founder, SprocketCX

With Melanie, I gained clarity, focus, and a true partner in building my business. She makes the work feel grounded, doable, and even fun.

A Different Kind of Advisory

Most advisory comes with a playbook. I don't have one and that's on purpose.


Every founder I work with is building something different, for different reasons, toward a different version of success. My job isn't to tell you how to get there. It's to get close enough to your business, your thinking, and your goals that I can help you find the path that actually fits.


I believe founders know more than they think. I believe there's more than one right way to build a great business. And I believe that when growth starts pulling you away from the things that matter most — your vision, your energy, your reason for starting — the best thing someone in my seat can do is help you find your way back to center.


That's the kind of advisor I am.

About Melanie

I'm a strategic advisor and thought partner to growth-stage founders. I'm the person you call when you need someone who's seen it before, asks the right questions, and helps you figure out what to do next.
 

I've worked with solo founders, co-founders, and leadership teams at various stages of growth. PE-backed companies and bootstrapped ones. Founders who are just starting and those preparing for a successful exit. The situations are always different, but in each case, a sharp, trusted thought partner is invaluable.
 

I've spent nearly two decades working inside companies from $2M to $30M across technology, professional services, consumer products, and more. I've lived through every chapter of growth — the early scrappy stages, the fast climbs, the plateaus, the pivots, and the moments when everything shifts at once. Every founder I work with benefits from my ability to recognize patterns and cut through to what matters.
 

If you're ready to talk, reach out below. If you're not there yet, connect with me on LinkedIn — I share what I'm thinking about regularly and it's a good place to stay connected.

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Reach out if you'd like to talk!

© 2025 by Melanie Shirley Advisory
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